Security On-Demand Launches Major Channel Expansion Initiative for 2020
Security On-Demand’s new partner program helps partners to expand sales, strengthen client relationships and compete more effectively in accounts
PRESS RELEASE DATE: JUL 30, 2020 10:00 EDT
SAN DIEGO, July 30, 2020 (Newswire.com) – Security On-Demand Inc. (“SOD”), a leading national provider of Managed Security and Managed Detection Response Services, announced today a major upgrade and expansion of its channel program for 2020 and beyond. The company’s “SOD Partner Success Program” is a 100% channel sales-focused program that makes it easy and profitable for partners to recommend, resell or private-label SOD Managed Security and Managed Detection and Response Services.
The new SOD channel program is designed to help each partner expand sales opportunities, cultivate client relationships, and strengthen competitive differentiation, while providing a seamless and positive client experience. The program also enhances rather than competes against the partner’s own services. This “eco-system” approach overcomes the conflicts that interfere with the partner relationship when both partner and provider sell competing services.
Peter Bybee, CEO of Security On-Demand, comments, “Many of our current partners started off selling services of other partners and realized quickly how competitive the market is and how hard it is to make enough profit to justify the effort. We have a different partnering approach, and it starts with making certain partner investments that result in substantial subscription revenue growth and greater profitability.”
The SOD Partner Success Program is designed to improve success rates by closing business together through a unique co-sell model that uses Private Label relationships to help partners win large contracts through client value, proof demonstrations, and competitive differentiation.
Bybee states, “Every partner is different in terms of their focus and go-to-market strengths, therefore, we take a somewhat customized approach as we work to make the relationship both successful and profitable.” Bybee further adds, “As Security On-Demand builds out current and future partnerships, our focus is on quality, training, channel productivity and mutual commitment.”
The new program launch includes a restructuring of SOD’s partner benefits, which offers improved financial incentives and a new Partner Portal that includes sales training, branded collaterals, sales playbooks, creative content, and strategic as well as tactical marketing support. In addition to the co-branded partnership tier, SOD now offers a Private Label tier option for partners that wish to become the sole relationship interface, using their own NOC/SOC for all direct interactions with their clients for the services.
About Security On-Demand
Security On-Demand (SOD) provides 24×7 advanced cyber-threat detection services for mid-market companies and state or local government agencies. SOD’s patented, behavioral analytics technology platform ThreatWatch® enables the detection of advanced threats that help protect brand value and reduce the risk of a data breach. Headquartered in San Diego, California, with R&D offices in Warsaw, Poland, SOD services and protects hundreds of brands globally and is the winner of multiple industry awards. Please visit us at www.securityondemand.com. Find us on LinkedIn and follow us on Twitter @SecurityOnDmand.
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